Behavioral Finance - Investor Website

Understand how people buy expensive and sell cheap

The golden rule of investing is deceptively simple: “Buy low, sell high.” If everyone followed this four-word philosophy, the world…

When you look at a stock chart that is crashing, your palms might sweat. When you see a cryptocurrency skyrocketing,…

The screen is a sea of red. The Dow Jones is down 800 points. Your portfolio value has dropped significantly…

Imagine finally getting that big promotion you worked so hard for. The salary bump is substantial—maybe 20% or even 30%.…

We like to think of ourselves as rational, independent thinkers. When we buy a car, book a vacation, or choose…

We have all been there. You walk into a store to buy a tube of toothpaste. Twenty minutes later, you…

It is a familiar story. The New Year rolls around, or perhaps you just had a terrifying look at your…

Wall Street is often depicted as a place of cold, hard numbers. We imagine supercomputers running complex algorithms, analysts crunching…

Imagine someone offers you a choice: Option A: I give you $100 right now, in cash. Option B: I give…

How many items still have the tags on them? How many pairs of shoes have you worn only once? Now,…